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Showing posts from May, 2021

Affiliate Marketing for Beginners: What You Need to Know

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  If you’ve ever came across   Tim Ferris's iconic book   on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of   passive income . After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. Affiliate marketing is one of the world’s most popular methods of generating passive income online, and it continues to grow. In fact, affiliate marketing spend is reported to increase to $8.2 billion by 2022 — up from $5.4 billion in 2017. If you’re looking for a complete guide to affiliate marketing, read more to find out how you can promote products as an affiliate to create an additional source of ...

What is Marketing, and What's Its Purpose?

 defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly with a "what is sales" definition, and the word advertising makes me think of Mad Men brainstorming sessions. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end. What is marketing? Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospect...

Everything You Need to Know About Ecommerce Marketing

 With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing? Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business. This ecommerce marketing guide will explore all of the digital media available today. Download Now: Ecommerce Marketing Plan Template What is Ecommerce Marketing? Ecommerce Advertising Types of Ecommerce Marketing Ecommerce Marketing Tips Ecommerce Marketing Strategy What is ecommerce marketing? Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and ...

موزه مردم شناسی نائین

  یکی از زیباترین بناهای تاریخی ایران، موزه مردم شناسی نائین یا همان خانه پیرنیا محسوب می شود، که در دوران حکومت صفویان ساخته شده است و به دلیل شیوه معماری بی نظیری که دارد، از آن به عنوان الگویی برای خانه های سنتی کویر مرکزی ایران نیز یاد می شود. این بنای خارق العاده که در فاصله 140 کیلومتری شرق اصفهان قرار گرفته است. این خانه تاریخی که در سال 1365 در فهرست ملی ایران به ثبت جهانی رسید، نمونه ای مثال زدنی از شکوه و اوج خلاقیت معماری ایرانی در عصر صفوی است. در نمای این داخلی این ساختمان، نقاشی های دیواری بسیار زیبایی با طرح های هندسی، گیاهی و حیوانی به چشم می خورد. همچنین گچ بری های ظریف و ماهرانه ای بر دیوارهای این خانه نقش بسته اند که افسانه های کهن ایرانی، مانند خسرو و شیرین را حکایت می کنند. ناگفته نماند که همچون تمام خانه های سنتی و اصیل ایرانی، خانه پیرنیا نیز بخش های مختلفی را شامل می شود. از جمله ایوان شاه نشین، اتاق تشریفات، دالان های متعدد، غلام گردش، هشتی و باغچه هایی دلباز با درختان سرسبز. اگر قصد دارید که به اصفهان سفر کنید، به هیچ وجه فرصت بازدید از این جاذبه تاریخی و ...

The Ultimate List of Marketing Tips

6 Content Marketing Skills That'll Only Get More Important

 A few years ago, I got hired as a content marketer at a small web design company. At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Most of those skills have nothing to do with writing. Whether you've been a content marketer for years or you're looking to get hired for your first content marketing role, you're in luck. Here, let's explore the skills you'll need to hone to excel as a content marketer in 2021 and beyond. Click here to sharpen your skills with the help of our content marketing workbook. Content Marketing Skills 1. Copywriting More likely than not, the vast majority of your role as a content marketer requires you to create content that converts leads and drives sales. T...

We Break Down B2B vs. B2C Marketing

What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many similarities between these types of marketing , how they engage audiences on each channel is actually quite different. First, let's clarify what B2B and B2C is. → Click here to download our free guide to digital marketing fundamentals [Download Now]. What is B2B vs B2C? B2B B2B stands for business-to-business. It describes businesses whose customers are other businesses, and therefore all of their marketing is dedicated to the needs, interests, and challenges of customers who are making purchases on behalf of their organization -- rather for themselves. Here are a few examples of B2B in action: A recruitment software service that sells hiring tools to HR departments. An interior design agency that specializes in designing office spaces. A marketing software s...

How to Create a Social Media Marketing Strategy

  Research your buyer personas and audience Determine which social platforms you’ll market on Create unique and engaging content Organize a schedule for your posts Analyze your impact and results Let’s cover these steps in more detail so you can begin applying them to your business. 1. Research your buyer personas and audience. The first step to creating a social media marketing strategy is to determine who your buyer personas and audience are so you can target their needs and interests appropriately. To do this, think about the people you’re trying to reach and why, and how you would classify them as a group. For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure. By considering your buyer personas and audience, you’ll then be able to determine what content will attract the type followers and customers you hope to gain and...

Benefits of Social Media Marketing

  There are a variety of reasons why your company should use social media marketing. We’ve created a list of the four most beneficial reasons to consider. Let's dive in. 1. Increase Brand Awareness In 2018, there were over 3.2 billion people on social media globally. Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform or two has the potential to help you improve brand awareness. In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts. Featured Resource How to Build a Brand for Your Company 2. Generate Leads and Boost Conversions Promotin...

What is Marketing, and What's Its Purpose?

  Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly with a "what is sales" definition, and the word advertising makes me think of  Mad Men  brainstorming sessions. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end. What is marketing? Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone ...

مقبره های باغ گنبد سبز قم

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بناهای تاریخی مانند پنجره هایی به گذشته هستند که همواره تجلی بخش تمدن، فرهنگ و هویت نسل های پیشین اند. آن ها گنجینه ها و یادگاری های ارزشمندی هستند که زمان برای ما به ارمغان آورده است. سرزمین ما، پر از بناهایی است که با زبانی خاموش، تاریخی عظیم را بازگو می کنند. ساختمان هایی با معماری ستودنی و نمایی جذاب که چشم هر بیننده ای را نوازش می کند. استان قم به عنوان یکی از مهمترین قطب های گردشگری، دارای جاذبه های توریستی و مذهبی متعددی است که هر ساله پذیرای مسافران و زائران بسیاری از سراسر ایران و جهان هستند. یکی از این جاذبه ها مقبره های باغ گنبد سبز قم است که به مقابر دروازه کاشان نیز شهرت دارند. این مجموعه از سه آرامگاه تشکیل شده است که قدمت آن به قرن هشتم هجری قمری باز می گردد و در تاریخ 15 دی ماه سال 1310 در لیست آثار ملی ایران ثبت شده اند. این جاذبه دیدنی در قسمت شرقی شهرستان قم قرار گرفته و برای بازدید از آن تنها کافی است پس از طی کردن خیابان انقلاب، به باغی در مجاورت گلزار شهدا بروید که گنبد سبز نامیده می شود. اگر قم را به عنوان مقصد سفرتان انتخاب کرده اید و تمایل دارید به این عمارت با...

18 Examples of Brilliant Email Marketing Campaigns [Template]

 On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to add to all the noise. However, according to Constant Contact, the average ROI for email marketing is $38 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Download Now: Email Marketing Planning Template  What is an email marketing campaign? An email marketing campaign consists of planned content distributed via email with the goal of accomplishing a specific goal for the organization. It's important that an email campaign's recipients have opted in to receive this content and that each piece offers something valuable. Here are some examples of different purposes ...

What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

 As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Click here to download a detailed guide and free templates for getting started with co-marketing. What is Co-Marketing? Find a Co-Marketing Partner Plan a Co-Marketing Agreement Types of Co-Marketing Content Execute a Co-Marketing Campaign What is co-marketing? Co-marketing can be beneficial for any brand that wants to broaden their audience, increase brand awareness, and offer a new type of content to their audience. It's the process of growing two or more businesses at the same time by working together to share expertise with, and offer value for, their audiences. Partner companies typically collaborate ...