Marketing2000

  Some things you   think   will be simple actually end up getting really complex. Google knows this all to well, which is why it recently rolled out a brand new Google Calendar — and plenty of nifty features to go with it. While a few features in the latest Google Calendar aren't  new , they have changed somewhat. Still other features you might not know exist at all. Let's go over all of them to make your life a little easier. Your Google Calendar comes with your personal Gmail address, and you won't believe how simple it is to use and set up. But if you work at a company that uses its own Google Calendar, you suddenly have to find out how best to integrate your personal calendar with your weekly meeting schedule. Forget back-and-forth emails. Try our free meeting scheduling tool! Google Calendar can start to feel a lot less simple the more events you have on your agenda. Luckily, there are some cool hacks and under-the-radar features you can use to make your life in Googl

  Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly with a "what is sales" definition, and the word advertising makes me think of  Mad Men  brainstorming sessions. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end. What is marketing? Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone

  Although brand awareness can be a hard metric to track and measure, you can review the effectiveness of your activities by looking at your quantitative metrics such as social engagement, organic traffic, blog traffic, and overall website traffic. While they will each tell you different things about how visitors are discovering and interacting with your brand, you should generally be seeing traffic increase as you make progress on your brand awareness strategy. In particular, direct traffic shows the number of people intentionally interacting with your brand and your content because they believe it's interesting and that it solves a problem they are facing. If you're a HubSpot customer, you can also monitor any social engagement in HubSpot (likes, comments, shares etc.) to see the status of popular posts and your follower metrics. To learn more about increasing brand awareness, read this Ultimate Guide to Brand Awareness. 2. To generate high-quality leads. Your sales departmen

 Marketing   is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to attract them, and even more so who the people are that you want to attract to begin with. Without this critical information, it will be challenging to be successful in your marketing processes. The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Download Now: Free Marketing Plan Template [Get Your Copy] What is the strategic marketing process? The strategic marketing process involves conducting research and establishing goals and objectives that will maximize the effectiveness and suc

  Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning. The same can be said about your business and its marketing activities. You're not executing campaigns just for the sake of it, and you'll struggle to justify your spend without real thought behind what you want to get back from it. You're working towards something. You're working towards a goal. You perhaps just haven't defined what that looks like — yet. According to an industry survey of more than 3,200 marketers, those who set goals were 376% more likely to report success than those who didn't. Goals are there to provide clarity, purpose, direction and vision. Whether personal or commercial, they are what lead to success for you, your department, and the business as a whole. Hitting your goal proves you're making an impact. We all want to feel like we're contributing, right? → Download Now: Free Marketing Pl

  Measuring the effectiveness of   digital marketing   is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear "digital analytics," they tend to think of the metrics you'd typically associate with a simple web analytics tool like Google Analytics — traffic, bounce rate, unique visitors, etc. However,  web  analytics is only part of what encompasses digital analytics. While web analytics can provide you with a wealth of insight into the performance of your website, marketers need richer data to understand the impact of their marketing campaigns on conversion rates and a buyer's journey. Looking at top-level web analytics metrics like traffic is only the first piece of the puzzle. Enter: digital marketing analytics, which offers a much more comprehensive view of what's working (and what isn't) when it comes to your marketing strategy. Regardless of how you fit into your company’s marketing mix, learning how to under

  Marketers  have more channels on which to engage with customers than ever before .  And because the buyer's journey is far from linear, consumers engage with brands via multiple touch points before they ever make a purchase. While this is a great engagement opportunity for marketers, it also poses a big challenge. Marketers need to be experts in understanding which channels are generating leads and converting customers most successfully and why. They need to accurately predict the impact of increased or decreased spend on these channels in order to execute a good marketing strategy. And with multiple engagement points, and buyers journeys becoming increasingly complex, it becomes much harder for marketers to have this visibility. Running reports on channels in isolation such as web traffic or email open rates won’t cut it when it comes to developing a predictable marketing engine. Unless you know how this engagement moves the needle, these reports are just vanity metrics.  For a