Everything You Need to Know About Ecommerce Marketing

 With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.


For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?


Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business.


This ecommerce marketing guide will explore all of the digital media available today.


Download Now: Ecommerce Marketing Plan Template

What is Ecommerce Marketing?

Ecommerce Advertising

Types of Ecommerce Marketing

Ecommerce Marketing Tips

Ecommerce Marketing Strategy

What is ecommerce marketing?

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.


Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.


Before we dive into more detail about what ecommerce marketing is and how to implement a strategy of your own, let's review the definition of ecommerce advertising and advertising's parity with marketing for an ecommerce business.


Ecommerce Advertising

In similar fashion to the way advertising falls beneath the umbrella of marketing, ecommerce advertising falls beneath ecommerce marketing — and when used in tandem, you have the ability to more effectively reach your audience members to boost conversions and improve brand awareness.


As mentioned in our definition above, ecommerce marketing is about driving awareness and action towards your product or service.


Meanwhile, ecommerce advertising includes the methods through which you actually promote your product. In terms of online or ecommerce marketing and selling, these ads may come in the form of display ads, banner ads, or rich media ads.


The main takeaway here is that ecommerce advertising is a highly-effective method to implement while developing your ecommerce marketing strategy to focus your product or service promotion.


Now, let's get back to our in-depth discussion about ecommerce marketing.

Types of Ecommerce Marketing

To give you a sense of what an ecommerce marketing strategy looks like, here are some common marketing channels and how you'd use them to build an online store.


Social Media Marketing

Brands, publishers, contractors, and growing businesses all launch pages on today's most popular social networks to connect with their audience and post content that the audience is interested in.


As an ecommerce marketer, you can do the same thing, but the campaigns you run might look a bit different, and not every social network is a good fit for your needs.


Ecommerce websites are highly visual — you have to show off the product, after all — so your success on social media depends on your use of imagery to drive attention and traffic to your product pages.


Instagram is an appropriate platform for ecommerce businesses because it enables you to post sharp product photography and expand your product's reach beyond its purchase page.


You can take your social media posts a step further by creating shoppable content, which is content that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. These methods help you eliminate friction from the buying process.

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