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بازار عبد الحمید اهواز

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What is the purpose of marketing? (updated for 2021)

 What is the purpose of marketing? The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. Editor's note: This article was originally published in 2012. Let's be honest, a lot has changed since then. To that end, this article has been updated substantially in 2021 to reflect new realities, trends, and best practices all digital marketers need to know.  I feel bad for marketers. I'm not just saying that because I am a marketer of almost 10 years myself, although I do have a reputation for being a touch dramatic. Rather, I mention this because all of us whose careers fall under the marketing umbrella have been in the throes of a serious identity crisis — constantly having to justify to others we work with who we are, what we do, and why we're valuab...
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The Complicated Relationship Between Social Media and SEO

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