The Ultimate List of Marketing Tips

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Benefits of Social Media Marketing

  There are a variety of reasons why your company should use social media marketing. We’ve created a list of the four most beneficial reasons to consider. Let's dive in. 1. Increase Brand Awareness In 2018, there were over 3.2 billion people on social media globally. Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform or two has the potential to help you improve brand awareness. In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts. Featured Resource How to Build a Brand for Your Company 2. Generate Leads and Boost Conversions Promotin...
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What Is the Inbound Methodology?

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The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at  any  stage in their journey with you. Why? Because when your customers succeed, you succeed. The inbound methodology can be applied in three ways: Attract : drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Engage : presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.  Delight : providing help and support to empower your customers to find success with their purchase.  When customers find success and share that success with others, it attracts new prospects to your organization, creating a self-sustaining loop. This is how your organization builds momentum, and this is why the inbound met...
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What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

  When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals. For instance, you'll see  some  content writers create social media copy for small businesses, while others write press materials for insurance brands. You'll also find that some content writers write long-form editorial content for glamorous magazines, while the more entrepreneurial-type write scripts for their own branded content, like podcast or video. So, what's going on here ... Are some of them lying? In fact, they're all telling the truth. Content writing can take various forms, but in essence, it comes down to creating content for digital formats — and (at least in our case) for marketing purposes. Here, we'll explore what content writing is ( hint, hint … I'm currently doing it ), as well as tips to take your own content to the next level. Plus, we'll explore examples of incredible, high-quality content writing...
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