13 best marketing blogs to follow
Editor’s note: Updated September 2020. Unfortunately, you can’t just get a degree in content marketing and stop learning about it for the rest of your career. But you likely figured that out as soon as you got your first job. The field changes much too quickly, from what grabs audiences’ attention, to the words your customers use, and how you need to reach them. This is only compounded when you’re forced to deal with new technologies like augmented reality or voice assistants popping up, or social networks continuously changing their algorithms. It takes a conscious and consistent effort to stay up-to-date on digital marketing strategy. Not only do you need to be aware of the latest trends, but you need to understand them well enough to evaluate them for your brand. For example, when a new social network, search engine, content format or app starts trending, it wouldn’t be strategic to just jump on the bandwagon. You’ll need to understand the trend itself, whether your target cust...
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