Eight marketing tips and tricks for beginners

 This content was last updated 18 March 2021.

If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult.

Don't worry - here are eight ways you can stand out from the crowd and master your marketing. 

Understand your customer

You need to know who you are talking to. Defining your target audience goes a long way to crafting your message.

  • Who is your target market?
  • What do you get asked most often by your customers?
  • What are the most frequent pain points or comments you get?

Whether you go digital or hand out leaflets on the street, a targeted message is likely to have a bigger impact than a blanket campaign.

Use shorter subject lines

Email marketing is great for getting the word out, but did you know open rates can climb significantly by reducing the words you use in your subject line? Remember, you are not telling the whole story - you just want the person getting the email to be interested enough in what you have to say to open the email, and follow the calls to action. If you really want to stand out, choose one word, and make it count.

Outdoor advertising

Just because we live in a digital world, don't write off outdoor advertising, like billboards. Choosing a striking image and a few keywords with a clear call to action will still get you noticed. Work with an agency and it won't necessarily break the budget to make that person at the bus stop realize that it's been ages since they bought bread from a proper bakery.

Learn more about traditional advertising and PR with our guide to seven popular ways to promote your business.

Engage on social media

There is no getting away from it - we live in a world where social media rules, so you might as well begin using it to your advantage! To avoid being overwhelmed, choose one or two platforms to engage on.

  • Discover the best social media platform for your business
  • Take our free on-demand webinar series on social media marketing
  • Download your free social media planner
  • Find out how to manage your online reviews like a pro

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