Marketing2000

  Often marketing can fall to the bottom of a to-do list in a business. There’s marketing we all know we should be doing, but   are we performing these activities consistently and efficiently? If your business neglects these important tasks, it might be time to automate the marketing system. Marketing automation solutions are designed to help organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive marketing tasks. Nowadays there are many companies that offer marketing automation software platforms and technologies. Some of the most popular choices are Hubspot, Salesforce, Marketo, Zoho, Eloqua and IBM. By automating repetitive marketing activities, you will be able to reduce the time and money you spend doing the same thing over and over again. Therefore, you will be able to use your time smarter focusing on converting leads into customers and customer into passionate customers. Here a...

 What are the 5 P’s of Marketing? The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. The 5 P’s of Marketing, also known as the marketing mix, are variables that managers and owners control to satisfy customers in their target market, add value to their business, and help differentiate their business from competitors.   5 P's of Marketing Diagram   Product Product refers to the products and services offered by a business. Product decisions include function, packaging, appearance, warranty, quality, etc. Customers need to understand the features, advantages, and benefits that can be enjoyed by buying goods or services. When thinking about a product, consider the key features, benefits, and the needs and wants of customers.   Price Price refers to the pricing strategy for products and services and how it will affect customers. Pricing decisions do not include just the selling pric...

  This content was last updated 18 March 2021. If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult. Don't worry - here are eight ways you can stand out from the crowd and master your marketing.  Understand your customer You need to know who you are talking to. Defining your target audience goes a long way to crafting your message. Who is your target market? What do you get asked most often by your customers? What are the most frequent pain points or comments you get? Whether you go digital or hand out leaflets on the street, a targeted message is likely to have a bigger impact than a blanket campaign. Use shorter subject lines Email marketing is great for getting the word out, but did you know open rates can climb significantly by reducing the words you use in your subject line? Remember, you are not...