79 Marketing Tools and Software for Every Business & Budget

 In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top tools every marketer should know about and use.

→ Download Now: Free Marketing Plan Template

The list of recommended tools below is sorted into different sections so you can get a better sense of what tools are available for different functions of the job. 

Types of Marketing Tools

  1. Customer Relationship Management (CRM)
  2. Online Advertising
  3. Social Media
  4. Search Engine Optimization (SEO)
  5. Content Creation and Design
  6. Video Marketing
  7. Event Marketing
  8. Lead Capture and Conversion
  9. Lead Generation
  10. Website Optimization and CRO
  11. Lead Nurturing and Email Marketing
  12. Marketing Automation
  13. Data Reporting and Analytics
  14. Digital Asset Management
  15. Team Communication and Collaboration
  16. Project Management

Above lists the different types of tools for every part of your job. Below is our roundup of the best marketing tools in each category. 


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