The Who, What, Why, & How of Digital Marketing

 With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online.

→ Click here to download our free guide to digital marketing fundamentals [Download Now].

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.

  • What is digital marketing?
  • Why is digital marketing important?
  • What is the role of digital marketing?
  • Types of Digital Marketing
  • Digital Marketing Examples
  • What does a digital marketer do?
  • Inbound Marketing vs. Digital Marketing: Which is it?
  • Does digital marketing work for all businesses?
  • How to Do Digital Marketing
  • I'm ready to try digital marketing. Now what?

So, how do you define digital marketing today?

A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world.

Why is digital marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

Comments

Post a Comment

Popular posts from this blog

19 Social Media Marketing Myths to Leave Behind in 2021

  Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it's hard to keep up-to-date on what's really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it's important to identify myth from reality in order to create an effective social media strategy.  → Free Download: Social Media Calendar Template [Access Now] To help you separate fact from fiction, I put my  MythBusters  hat on and drudged up some of the most common social media myths out there. Let's dive into some social media myths we've all probably heard from colleagues or friends. Then, I'll explain why you need to leave these old ways of thinking behind.  19 Social Media Myths to Leave Behind in 2021 1. My customers aren't on social medi
Read more

Enhance Your Business's English Presence with Doublecheck Services in Thailand!

Image
In today's globalized world, effective communication in English is vital for businesses in Thailand to expand their reach and cater to a wider audience. However, language barriers and translation errors can hinder the success of your marketing efforts. This is where Doublecheck comes in as your trusted partner. Doublecheck is a professional service provider that specializes in refining and perfecting English language content for businesses operating in Thailand. With a dedicated team of native English speakers, Doublecheck offers a range of services, including on-site inspection, website review, marketing support, and social media optimization. Let's dive into the details of each service and discover how Doublecheck can enhance your business's English presence. On-Site Inspection: Ensuring Flawless English in Your Physical Materials Doublecheck understands the significance of presenting a professional image through English signage, posters, and printed materials. With the
Read more

Social Media Impressions vs. Reach: What's More Important?

et's talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It's the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page. Let's say you have an ad that was displayed 500 times on social media pages. If 200 people clicked on your ad, your reach would be 200. Impressions are the total number of times social media browsers have been showed your content. Impressions are different than reach because it doesn't count people who click or engage with your content, just those who are exposed to it. If your ad was displayed 500 times on social media, your impressions would be 500. Download Now: Free Social Media Calendar Impressions vs. reach Impressions are defined by the total number of people your content is visible to. Reach, on the other hand, refers to the number of people who choose to see your content and engage with
Read more