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Showing posts from February, 2021

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

  When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals. For instance, you'll see  some  content writers create social media copy for small businesses, while others write press materials for insurance brands. You'll also find that some content writers write long-form editorial content for glamorous magazines, while the more entrepreneurial-type write scripts for their own branded content, like podcast or video. So, what's going on here ... Are some of them lying? In fact, they're all telling the truth. Content writing can take various forms, but in essence, it comes down to creating content for digital formats — and (at least in our case) for marketing purposes. Here, we'll explore what content writing is ( hint, hint … I'm currently doing it ), as well as tips to take your own content to the next level. Plus, we'll explore examples of incredible, high-quality content writing...

The Who, What, Why, & How of Digital Marketing

  With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is   still   increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter  digital marketing  — in other words, any form of marketing that exists online. → Click here to download our free guide to digital marketing fundamentals [Download Now]. At HubSpot, we talk a lot about  inbound marketing  as a really effective way to attract, engage, and delight customers online. But we still get a lot o...

What is Marketing, and What's Its Purpose?

  Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly with a "what is sales" definition, and the word advertising makes me think of  Mad Men  brainstorming sessions. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end. What is marketing? Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone ...

آب انبار حاج علی آقا

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 به نقل از Marketing2000   شهر رفسنجان دارای جاذبه های گردشگری بسیاریست که این جاذبه ها هرساله نظر گردشگران بسیاری را به خود جلب می کند. شهر رفسنجان علاوه بر اینکه یکی از شهرهای تفریحی استان کرمان به شمار می آید، جزو شهر های زیبا، خوش آب و هوا و تاریخی هم محسوب می شود. یکی از این جاذبه های تاریخی بسیار زیبا که معماری بی نظیر ایران در گذشته را نشان می دهد، آب انبار حاح علی آقاست که این مجموعه بسیار دل انگیز به خانه حاج علی آقا هم مشهور است. درباره خانه یا همان آب انبار حاج آقا علی در شهر رفسنجان و استان کرمان واقع شده است. این خانه تاریخی در ایران متعلق به حاج آقا علی معروف به زعیم الله رفسنجانی تاجر معروف در آن زمان بود؛ که در سالهای ابتدایی دولت قاجار در سال 1136 هجری قمری، بازرگان و مالک املاک این ساختمان بسیار زیبا را ساختند. همچنین در گذشته نقل های زیادی درباره این مرد فرزانه نقل شده است؛ که برخی  به فقر اوایل زندگی این فرد اشاره می کنند و معتقدند که او گنجینه ای ارزشمند پیدا کرده و به یک تاجر بزرگ تبدیل شده است؛ اما برخی ثروت "حاج آقا علی" را نتیجه تلاش و پشتکار وی د...

What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

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  As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Click here to download a detailed guide and free templates for getting started with co-marketing. What is Co-Marketing? Find a Co-Marketing Partner Plan a Co-Marketing Agreement Types of Co-Marketing Content Execute a Co-Marketing Campaign What is co-marketing? Co-marketing can be beneficial for any brand that wants to broaden their audience, increase brand awareness, and offer a new type of content to their audience. It's the process of growing two or more businesses at the same time by working together to share expertise with, and offer value for, their audiences. Partner companies typically collaborat...

The Who, What, Why, & How of Digital Marketing

  With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is   still   increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter  digital marketing  — in other words, any form of marketing that exists online. → Click here to download our free guide to digital marketing fundamentals [Download Now]. At HubSpot, we talk a lot about  inbound marketing  as a really effective way to attract, engage, and delight customers online. But we still get a lot o...