The 13 Best Free Email Marketing Tools in 2020

 In case you didn't know, email usage is at an all-time high. More than 3.7 billion people use email worldwide.

With email usage so high, it's no wonder you probably constantly receive marketing emails from businesses. Email marketing works — even in the B2B space.

In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question — are you using email marketing effectively for your business?

More importantly, are you using email marketing consistently at all?

There are a ton of email marketing service tools out there to help you with your email marketing, some of which are completely free. But, it's important to note, not all free email marketing tools offer the same features.

As someone working for a new business, you're probably most concerned with how many emails you're able to send, which features you have access to, and whether you can upgrade your account as your business grows.

You're probably also thinking about deliverability, and whether your emails will be consistently delivered to your contacts' inboxes. Plus, you likely want a tool that's both easy-to-use and doesn't require advanced technical skills.

Fortunately, we have you covered — here, we've ranked the best free email marketing tools that you can use for your business in 2020.

Boost Opens & CTRs with HubSpot’s Free Email Marketing Software

Best Free Email Marketing Services

  1. HubSpot
  2. SendPulse
  3. Moosend
  4. SendInBlue
  5. Pepipost
  6. Mailchimp
  7. Zoho Campaigns
  8. Mailjet
  9. Benchmark
  10. MailerLite
  11. ExpressPigeon
  12. Stripo
  13. Kickbox

1. HubSpot’s Free Email Marketing Tool

Price: Free plan, or $50 per month with Marketing Hub Starter.

HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses -- for free. You can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder.

With the drag-and-drop email builder, you don't need to wait on IT or designers for help. Instead, you can easily create beautiful emails that your audience will love. HubSpot's tool helps you achieve incredible marketing results with little effort.

Free email marketing service by HubSpot

On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. HubSpot email is automatically connected with the HubSpot CRM, so you can tailor relevant emails based on any details you have -- such as form submissions and website activity.

Using the CRM, you can include personalized content in your emails, like first name and company name, to ensure your contacts feel like they are being personally addressed, all while tracking email activity in the CRM. This contributes to efficient scaling opportunities should your business outgrow the free tools and require more robust automation features, such as workflows.

Using the tool's email reporting analytics, you’ll learn how to send more relevant and optimized emails to your audience.

2. SendPulse

Price: Free plan, or $9.85 per month for unlimited emails and up to 2,500 subscribers.

Send Pulse has over 130+ templates to choose from, or you can create your own using drag-and-drop functionality. Under the free plan, you'll have access to Send Pulse's highly regarded support team, including support via live chat.

In terms of functionality, Send Pulse has a "Resend" feature that allows you to resend unopened emails with different subject lines, which is valuable for time scrapped marketers. What's great about Send Pulse is that it has prices for all its services. For example, if you need to send SMS, you can add an SMS package to your email marketing service package.

They also offer web pushes, SMTP, Viber, and more. Since the service started in 2015, there still isn't a ton of API support, but that's something Send Pulse is working on improving for marketers who are in need of technical functionality.

SendPulse software example

Image Source

3. Moosend

Price: $10 per month for up to 2,000 subscribers.

Moosend is ideal for people looking to get their feet wet in email marketing. The free tier comes feature-packed, but you're maxed at 1,000 subscribers and won't have a dedicated IP address.

Moosend software example

Image Source

Moosend offers an easy to use drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation features. Moosend doesn't offer a CRM, but if you're looking to solely do email marketing, it might be a good start for your business.

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