Introducing HubSpot Marketing Hub Enterprise 2020

 From managing your budget to finding your soulmate, technology has made it delightfully easy to do complex things. But when it comes to marketing, tools offer either enterprise power or consumer-grade ease of use. But not both. Until now.

Today, we’re excited to announce Marketing Hub Enterprise 2020: Marketing Hub Enterprise is now packed with even more powerful features your growing team needs — with the same ease-of-use you, our customers, know and love.

This post will introduce you to all the new features of Marketing Hub Enterprise.

What are the new features of HubSpot Marketing Hub Enterprise?

  1. Multi-touch Revenue Attribution
  2. Partitioning
  3. Account-based Marketing
  4. Adaptive Testing
  5. Advanced Targeting in Conversations
  6. Higher Capacity

Now let's walk through each new feature in a little more detail.

 

Multi-touch Revenue Attribution

What it is

A brand new type of report that ties revenue to marketing interactions. For too long, marketers haven’t gotten the credit they deserve for the business growth they drive. With HubSpot’s new revenue attribution, that all changes. You can tie closed-won deals to every marketing interaction, so there’s never a question of how much marketing moves the bottom line. That’ll make your next budget conversation a whole lot easier. Plus, with the new revenue attribution, you’ll make better strategic marketing decisions by optimizing your strategy based on what drives the most revenue.

How it works

Navigate to Reports, under the “Reports” navigation item. Click “Create a Report,” then “Attribution” and “Revenue.” Note that you’ll only see this option if you’re using Marketing Hub Enterprise.

The first thing you’ll see: a handy set of pre-built reports built to answer the questions we hear from marketers most often:

attribution recipes

Curious to create something custom? Click over to the “Configure” tab and customize the report to match your business. Want to report on what’s driven deals from a certain region or time period? Choose a specific set of deals in the builder. Want to assign credit to only certain marketing interactions? Choose an attribution model that suits you best -- there are more than half a dozen, including industry-standard multi-touch models like U-shaped and W-shaped.

Comments

Post a Comment

Popular posts from this blog

Benefits of Social Media Marketing

  There are a variety of reasons why your company should use social media marketing. We’ve created a list of the four most beneficial reasons to consider. Let's dive in. 1. Increase Brand Awareness In 2018, there were over 3.2 billion people on social media globally. Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform or two has the potential to help you improve brand awareness. In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts. Featured Resource How to Build a Brand for Your Company 2. Generate Leads and Boost Conversions Promotin...
Read more

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

  When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals. For instance, you'll see  some  content writers create social media copy for small businesses, while others write press materials for insurance brands. You'll also find that some content writers write long-form editorial content for glamorous magazines, while the more entrepreneurial-type write scripts for their own branded content, like podcast or video. So, what's going on here ... Are some of them lying? In fact, they're all telling the truth. Content writing can take various forms, but in essence, it comes down to creating content for digital formats — and (at least in our case) for marketing purposes. Here, we'll explore what content writing is ( hint, hint … I'm currently doing it ), as well as tips to take your own content to the next level. Plus, we'll explore examples of incredible, high-quality content writing...
Read more

What is the purpose of marketing? (updated for 2021)

 What is the purpose of marketing? The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. Editor's note: This article was originally published in 2012. Let's be honest, a lot has changed since then. To that end, this article has been updated substantially in 2021 to reflect new realities, trends, and best practices all digital marketers need to know.  I feel bad for marketers. I'm not just saying that because I am a marketer of almost 10 years myself, although I do have a reputation for being a touch dramatic. Rather, I mention this because all of us whose careers fall under the marketing umbrella have been in the throes of a serious identity crisis — constantly having to justify to others we work with who we are, what we do, and why we're valuab...
Read more