4 Marketing AI Predictions for 2020, According to Experts

 According to Gartner, 80% of technology will be built on an AI foundation by 2021.

As AI becomes more prominent across industries, it's also impacting marketers in subtle ways that might not be obvious to them yet.

While this technology was once described as "over-hyped," marketers now use a handful of AI-powered tools in their day-to-day tasks.

For example, AI tools help content strategists define SEO and keyword strategies, perform SEO-related tasks like fixing duplicate content, and self-optimize mobile pages.

Sign up for HubSpot Academy's ML & AI Lesson
[Free Online Course]

Aside from SEO, AI can assist marketers in tasks like drafting email subject lines and creating basic social media content. Meanwhile, this technology also helps with important, but time-consuming tasks, like deduplicating contacts and recording market intelligence data on both customers and competitors.

And although the technology is still rather new, the list of tasks it can complete is steadily growing.

At that Marketing AI Institute, we track more than 1,500 AI companies with combined funding of more than $6 billion.

As the institute's director, I’ve spent years studying the AI market while working with some of the brightest AI minds in marketing. Aside from researching and consulting on AI strategies, I've also used AI tools throughout my marketing career. Through these experiences, I've gained insights into the opportunities that AI could realistically provide for marketers now and in the near future.

While AI has already subtly crept into the day-to-day lives of many marketers, it's likely to have even more of an impact on them in the future. According to McKinsey, AI is expected to have up to $2.6 trillion worth of business impact in sales and marketing alone.

value unlocked by AI algorithms

Source: McKinsey

Despite all of the positivity around AI, many marketers are still might be skeptical about which technologies are actually useful, and which could turn out to be overpriced hype. After all, in the past, there have been a number of outlandish and inaccurate AI predictions or claims. These false statements -- which many AI experts call "snake oil" -- have made it hard to distinguish which AI facts are actually real and which are lies told to gain media attention.

To determine where the true opportunities lie with AI in this stage of its development, it's important to do research to learn more about the tools and current strategies that other marketers are using. You'll also want to look at research-backed trends to keep certain tactics on your radar in case they might be beneficial to you in the future.

To help you better understand where AI is going and how you could leverage it to build a competitive strategy in the future, I've used my research and professional experiences in the AI space to compile a list of four key trends to watch in the next year.

4 AI Predictions for 2020

1. Content marketers will have to adopt artificial intelligence.

No. Artificial intelligence can't write compelling long-form content just yet. But, although bots aren't able to create long narratives, books, scripts, or detailed online articles, AI can still streamline a number of content marketing tasks. According to Jeff Coyle, Co-Founder and Chief Product Officer of MarketMuse, this trend will only continue in 2020.

“This will be the year that brands begin to seriously use artificial intelligence to build a competitive advantage,” says Coyle. “Right now, many companies are still exploring AI and its potential. But the technology is already having a huge impact on content marketing.”

“The brands using AI tools are already seeing outsized benefits, like huge traffic gains and better search rankings,” Coyle adds.

While AI tools help marketers in drafting light content such as social media updates, online ad content, and email subject lines, Coyle says that many companies are using AI to analyze thousands of ranking opportunities in seconds, identify gaps in their strategies, and create content that skyrockets search traffic.

As a marketing professional who's done much research on the topic of AI, I believe him. In our own report on the top 25 AI use cases marketers value, analyzing existing content for gaps and opportunities tops the list.

Comments

Post a Comment

Popular posts from this blog

19 Social Media Marketing Myths to Leave Behind in 2021

  Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it's hard to keep up-to-date on what's really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it's important to identify myth from reality in order to create an effective social media strategy.  → Free Download: Social Media Calendar Template [Access Now] To help you separate fact from fiction, I put my  MythBusters  hat on and drudged up some of the most common social media myths out there. Let's dive into some social media myths we've all probably heard from colleagues or friends. Then, I'll explain why you need to leave these old ways of thinking behind.  19 Social Media Myths to Leave Behind in 2021 1. My customers aren't on social medi
Read more

Enhance Your Business's English Presence with Doublecheck Services in Thailand!

Image
In today's globalized world, effective communication in English is vital for businesses in Thailand to expand their reach and cater to a wider audience. However, language barriers and translation errors can hinder the success of your marketing efforts. This is where Doublecheck comes in as your trusted partner. Doublecheck is a professional service provider that specializes in refining and perfecting English language content for businesses operating in Thailand. With a dedicated team of native English speakers, Doublecheck offers a range of services, including on-site inspection, website review, marketing support, and social media optimization. Let's dive into the details of each service and discover how Doublecheck can enhance your business's English presence. On-Site Inspection: Ensuring Flawless English in Your Physical Materials Doublecheck understands the significance of presenting a professional image through English signage, posters, and printed materials. With the
Read more

Social Media Impressions vs. Reach: What's More Important?

et's talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It's the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page. Let's say you have an ad that was displayed 500 times on social media pages. If 200 people clicked on your ad, your reach would be 200. Impressions are the total number of times social media browsers have been showed your content. Impressions are different than reach because it doesn't count people who click or engage with your content, just those who are exposed to it. If your ad was displayed 500 times on social media, your impressions would be 500. Download Now: Free Social Media Calendar Impressions vs. reach Impressions are defined by the total number of people your content is visible to. Reach, on the other hand, refers to the number of people who choose to see your content and engage with
Read more