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Showing posts from January, 2021

برکه های باران بندرعباس

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  برکه های باران نام ۵ آب انباری است که در گذشته برای تامین آب شهر و آب مورد نیاز مسافران و کاروان ها مورد استفاده قرار می گرفته اند. این مکان تاریخی به علت قدمت کهن و معماری ویژه ای که دارد، از اهمیت فراوانی برخوردار است. معماری جذاب برکه ‌های باران و مصالح به کار رفته در آن، مانند دیگر آب انبارهای شهر بندرعباس ارزش بالایی دارد و از آن جایی که در گذشته این محل برای تفریح فرح پهلوی بوده و در این مکان اشیای قیمتی بسیار زیادی نیز وجود داشته است. اما سال ها پیش به علت ناپدید شدن چندین اشیای قیمتی در این مجموعه، دور تا دور ۳ برکه داخل موزه را حصار کشیده اند و افراد با خرید بلیط هواپیما بندرعباس می توانند از آن ها بازدید کنند. تاریخچه همان طور که می دانید شهر پر جاذبه بندرعباس آب و هوایی نسبتا گرم دارد و در گذشته به علت خشک سالی های طولانی، مردم مجبور به ساخت آب های متعدد می شدند و در حال حاضر بیش از ۲ هزار آب انبار در این شهر وجود دارد. اما به جرعت می توان گفت که برکه های باران بندرعباس، از تمام آب انبار های شهر با ارزش تر و زیبا تر هستند. همچنین قدمت و تاریخچه این مجموعه تاریخی به دو...

HubSpot's 12 Favorite Digital Marketing Tips

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  I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4 billion active social media users, it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone. Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. However, embarking on a digital marketing journey, particularly as a start-up or smaller company with limited online presence, can be both overwhelming and frustrating at times. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Keep reading to learn the 12 critic...

Tried-and-True Tips for Sales and Marketing Alignment

  My interest in sales and marketing alignment best practices started when our Latin American sales team grew a   ton   in just a few weeks. Suddenly, communication between Sales and Marketing (nicknamed "smarketing") was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads ... but that wasn't scalable as we grew. I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team. Access Now: Sales & Marketing SLA Template It turns out that each marketer I spoke with had great advice and processes to better work with Sales ... but none of them had the  same  advice and process. To help share the information across our team and with anyone else new to Sales and Marketing alignment, I decided to compile everyone's best practices into a...

How to Learn Social Media Marketing: 39 Resources for Beginners

  How to Learn Social Media Marketing: 40 Free Resources Social Media Marketing Blogs Social marketing is a science involving special communication skills. And the landscape changes constantly. One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing: 1. Social Media Explorer SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. The SME blog is consistently considered one of the most insightful in the industry, and several of its authors have written popular books on several aspects of digital and social marketing. 2. Scott Monty Monty is a marketing guru who covers a ton of subjects. However, his social media articles are always eye-opening. If you haven't heard of him yet, check out his "this week in digital" posts -- these will keep you up-to-date with all the news on so...

4 Marketing AI Predictions for 2020, According to Experts

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  According to Gartner, 80% of technology will be built on   an AI foundation by 2021 . As AI becomes more prominent across industries, it's also impacting marketers in subtle ways that might not be obvious to them yet. While this technology was once described as "over-hyped," marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define SEO and keyword strategies, perform SEO-related tasks like fixing duplicate content, and self-optimize mobile pages. Sign up for HubSpot Academy's ML & AI Lesson [Free Online Course] Aside from SEO, AI can assist marketers in tasks like drafting email subject lines and creating basic social media content. Meanwhile, this technology also helps with important, but time-consuming tasks, like deduplicating contacts and recording market intelligence data on both customers and competitors. And although the technolog...

Account-Based Marketing vs. Inbound Marketing: What's the Difference?

  Think about how much easier marketing is when you know   exactly   what companies to target and   what   marketing messages would best resonate with them. That's the dream, right? While we don't live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality. Free Access: Strategic Account Planning Template  You may be pretty familiar with inbound marketing — creating content that attracts, converts, and delights customers. You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience for prospects. But, because of their definitions, perhaps you think you have to choose between the two. Fortunately, you don't have to choose. In fact, instead of thinking "ABM  versus  inbound," you should be thinking "ABM  and  inboun...

موزه میراث روستایی گیلان

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  تاريخچه موزه میراث روستایی گیلان قدمت موزه میراث روستایی گیلان خیلی زیاد نیست و طی همین چند سال گذشته ساخته شده است. در واقع فاز اول تحقیقاتی در سال ۱۳۸۱ شروع و تا سه سال به طول انجامید و استارت فاز اجرایی آن در سال ۱۳۸۴ زده شد. از آقای محمود طالقانی به عنوان مجری این طرح یاد می شود. ایشان ایده تاسیس چنین اکوموزه ای را از زلزله ویرانگری که در سال ۱۳۶۹ در گیلان و بخش هایی از زنجان اتفاق افتاد، گرفتند. آقای طالقانی بر این باور بودند که آثار ارزشمند گیلانی ها باید در یک مرکز واحد برای آیندگان به یادگار باقی بماند. قریب به ده سال برای ساخت این موزه زمان صرف شد و قسمت هایی از آن هنوز هم در حال احداث است. فارغ از معماری و بافت منطقه، عناصر زیادی برای تماشا در موزه میراث روستایی گیلان وجود دارد از جمله: لباس های محلی، انواع خوراکی های برجسته، غذاهای خاص گیلان، حرفه مردم این خطه و ابزارهای پرکاربرد آنان، صنایع دستی، نحوه زندگی و ... .  در واقع این موزه دربر گیرنده موزه مردم شناسی و یک موزه فضای باز و در نوع خود بی نظیر و منحصربه فرد است. این موزه، زمینی ۲۶۳ هکتاری از  فضای ۱۵۰۰...

The Simplest Answer to, "What Is Product Marketing?"

  Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question -- but don't worry, it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere ... even on Google. What makes it especially difficult is that it's one of the few job functions that touches product, marketing,  and  sales. It all comes down to knowing the target customer and testing to find ways to learn more about them and how best to interact with them. → Download Now: Free Product Marketing Kit [Free Templates] What is product marketing ? Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product. The thing is, ...