Marketing2000

  You've found a partner to work with — that's great! But, what's the next step? 1. Come up with an idea to pitch. Once you determine you'd like to work with a partner, it's time to come up with an idea to pitch. When approaching this step, do your homework first. Learn what you can about the company and their audience, tailor your ideas to what would be appealing to them, and show them the value you're going to provide. Odds are, if you are the one pitching the idea, you are the small fish and they are the big fish. In other words, it'd be easy for them to say no in this scenario. To combat this, go the extra mile to show them that they'd be crazy not to work with you. If you are on the other end of the pitch, remain open to ideas. Even if the person pitching you isn’t a pro, don’t disregard the opportunity immediately. If it's a totally unrealistic partnership, be honest with them. And if the idea sounds interesting but it's just not a great ti...

  As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Click here to download a detailed guide and free templates for getting started with co-marketing. What is Co-Marketing? Find a Co-Marketing Partner Plan a Co-Marketing Agreement Types of Co-Marketing Content Execute a Co-Marketing Campaign What is co-marketing? Co-marketing can be beneficial for any brand that wants to broaden their audience, increase brand awareness, and offer a new type of content to their audience. It's the process of growing two or more businesses at the same time by working together to share expertise with, and offer value for, their audiences. Partner companies typically collaborat...

  When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what's the difference between inbound and outbound? This post will walk you through it.  First, we'll talk about the more traditional outbound marketing strategies. Learn how to run more impactful, measurable marketing campaigns. What is Outbound Marketing? Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing. Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" because marketers ...

  Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a   positive customer experience , even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart — whether real or virtual. → Download Now: Free Product Marketing Kit [Free Templates] What is a product category? A product category is “a particular group of related products,” according to the Cambridge Dictionary. Your distinct offerings and customer personas should guide the organization and grouping of your product categories. For example, REI Co-Op offers a wide range of outdoor gear. To guide customers, they split their products into interest-based categories, such ...

  Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate   thousands upon thousands of contact submissions   for your business. Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the  best  ebook format for the ebooks in my marketing library? It's important to note that this question can be answered in two different ways: What is the best ebook format for content  creation ? What is the best ebook format for content  consumption? Here, we'll cover best practices for both of these topics — and explain how HubSpot's Ebook Templates can help you achieve your marketing team's lead generation goals. Featured Resource: 18 Free Ebook Formatting & Creation Templates...

Put lead nurturing on autopilot with email drip campaigns. Automate your email campaigns so you can move prospects further down the funnel and generate more qualified leads. Build beautiful emails without ever touching a line of code. Then choose from dozens of triggers, conditions, and actions to send the right emails to the right leads at the right time. Best of all, every workflow you build can be tied to a clear goal, so you’ll always know if your emails are working. And because workflows are part of our fully integrated marketing platform, you’ll also have the tools to grow and replenish your database as contacts naturally drop off your list over time. Easily visualize, customize, and personalize your workflows. Create sophisticated, targeted workflows without the headache, and give every contact in your database the attention they deserve. The visual editor makes it easy to envision workflows in real time – whether you’re building simple follow-up campaigns or complex, multi-stag...

The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at  any  stage in their journey with you. Why? Because when your customers succeed, you succeed. The inbound methodology can be applied in three ways: Attract : drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Engage : presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.  Delight : providing help and support to empower your customers to find success with their purchase.  When customers find success and share that success with others, it attracts new prospects to your organization, creating a self-sustaining loop. This is how your organization builds momentum, and this is why the inbound met...