Marketing2000

  Buyers don't think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don't think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not. For instance, someone who walks to work every morning may grab a coffee from the Starbucks on the corner — to them, that's part of their routine. To Starbucks, that's an established buying pattern. But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern Download Our Free Buyer Persona Guide + Templates  Buying patterns are important to recognize, analyze, and measure because they help businesses better understand and potentially expand their target audience. Buying patterns also fall in step with the customer journey, although they connect more with the psychology and motivations behind each stage. In this post, we are going to discuss buying patterns and how to pre...

  Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include: Blog subscription newsletters. Follow-up emails to website visitors who downloaded something. Customer welcome emails. Holiday promotions to loyalty program members. Tips or similar series emails for customer nurturing. Online PR Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include: Reporter outreach via social media:  Talking to journalists on Twitter, for example, is a great way to develop a relationship with the press that produces earned media opportunities for your company. Engaging online reviews of your compan...

  This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include: Blog posts:  Writing and publishing articles on acompanybloghelps you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team. Ebooks and whitepapers:  Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It also allows you toexchange content for a reader's contact information, generating leads for your company and moving peoplethrough the buyer's journey. Infographics:  Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn. Want to learn and apply c...

  Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets —   digital advertising ,   email marketing , online brochures, and beyond — there's a spectrum of tactics that fall under the umbrella of "digital marketing." The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A  content marketer , for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the  email...

  With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is   still   increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter  digital marketing  — in other words, any form of marketing that exists online. → Click here to download our free guide to digital marketing fundamentals [Download Now]. At HubSpot, we talk a lot about  inbound marketing  as a really effective way to attract, engage, and delight customers online. But we still get a lot ...

  Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly with a "what is sales" definition, and the word advertising makes me think of  Mad Men  brainstorming sessions. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end. Download Now: State of Marketing Report [2020 Version] At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. But it makes ...